Hello.

To put it simply: know exactly who your customer is, make sure what they perceive is worth what you're asking, and the sales and the profit follow. I didn't invent the wheel, but I've definitely built a few race cars.

That belief has shaped a career I was lucky enough to find early and still love. The thrill of collaborative problem solving always gets me.
I'm a strategic marketer, and what I deliver is measurable. Fresh thinking, built across every channel, accountable to return, and sharp enough to cut through the clutter. The part I enjoy is the creative problem-solving — and what comes after it, when loyalty to a brand is genuinely earned and the collaboration behind it was worth having.
I've worked both sides of the table, agency and client, across B2B and B2C, with the quantitative and qualitative results to show for it. Having sat in both chairs is exactly why I can bring an unusual approach to an unusual problem.
My background runs wide, but I've always been most hands-on in digital strategy:
Plan and position — marketing plan development, brand strategy, digital strategy, creative idea generation, research, demand planning
Reach and convert — websites, paid search, organic social, multimedia, PR, direct, advertising, affiliate, influencer, events, SEM, SEO, GEO, AEO
Prove it worked — budgeting and forecasting, custom analytics dashboards across the leading platforms, benchmarks, ROI tracking, real-time reporting
Lead the work — collaborative team leadership and omni-channel execution, with strategic rebalancing when the data calls for it
I still find new challenges in this, still enjoy the people I do it with, and I'm comfortable working across a wide range of industries and verticals.
Be bold. Have heart. Follow through.
Brands: LEGO, Samsung, Motorola, American Express, GE, Honeywell, MassMutual, Keurig, Green Mountain Coffee, Loews Hotels, Pratt & Whitney, FedEx, Sony, Sallie Mae, Philips, Home Depot, Microsoft, M.I.T., Liberty Mutual, Iron Chef Jose Garces, STARR Restaurants Group, Pfizer, Moderna, Subaru, Heineken, eBay, Mass General Brigham, Surly Brewing, AbbVie, Lowes, Amazon, Lockheed Martin, Syracuse University, and many more.
Platforms: Adobe Cloud, HubSpot, Salesforce, Pardot, Autopilot, Percolate, Sugar, Funnel, Google, CreatorIQ, Tableau, plus a long list of AI, e-commerce and email platforms. The full list gets tedious (and boring) — just ask.
Outside of work: playing music, making art, team sports, triathlons, inventions, travel, motorcycles, aeronautics, home-brewing, and my two wonderful children that give me a sense of hope for the world.