“To put it simply: A clear and consistent customer-centric focus and creating an accurate perceived value for demand are the routes to achieve sales and profits.”
I have a clear professional passion: A strategic marketer dedicated to delivering measurable success. The fresh thinking, omni-channel, ROI-centric, bust-through-clutter kind of marketing. It's the thrill of creative problem solving and the satisfaction of helping grow successful brand loyalty through meaningful collaboration.
My experience includes successful strategic marketing solutions on both the Agency and Client-side, with broad knowledge in both B2B and B2C environments with quantitative/qualitative results. Having worked on both sides of the table, I feel privileged to be able to bring a unique approach to unique needs. Though my background attests to a variety of areas, I’ve always been most hands-on with proven digital strategic marketing, including deliverables such as full marketing plan development, overall brand strategy, creative idea generation, research, demand-planning, campaign-specific CRM, e-commerce, multimedia, public relations, direct, advertising, affiliate, influencer, event planning, budgeting & forecasting, customized metrics/analytics dashboards (in a variety of leading platforms), benchmarks & ROI tracking with real-time reporting, collaborative team leadership/oversight and overall omni-channel execution with strategic rebalancing where needed.
I consider myself extremely fortunate to have found my calling so early on and still deeply enjoy what I do and whom I do it with, while finding unique challenges – working comfortably in a broad variety of industries & verticals.
“Be bold. Have heart. Follow through.”
Experience: LEGO, Samsung, Motorola, American Express, GE, Honeywell, MassMutual, Keurig, Green Mountain Coffee, Loews Hotels, Pratt & Whitney, FedEx, Sony, SallieMae, Phillips, Home Depot, Microsoft, M.I.T., Liberty Mutual, Iron Chef Jose Garces, STARR Restaurants Group, and many more.
Expertise: Brand strategy, omni-channel planning, digital marketing, customer engagement strategy, client management, emerging technology, creative/brand management, e-commerce, social media, direct marketing, affiliate, CRM, SEM, SEO, advertising, web development, video, broadcast, PR, writing, research, analytics, metrics/reporting, budgeting, people management, and more.
Software/Platforms: Adobe (& all platforms), HubSpot, Salesforce (& Pardot) Autopilot, Percolate, Sugar, Funnel, Google, CreatorIQ, a broad list of E-Commerce & E-Mail Marketing Platforms, and more. This will get very long, so please just ask.
Personal Interests: Playing music, art, team sports, triathlons, inventions, traveling, motorcycles, aeronautics, home-brewing, fighting (& beating!) cancer, and loving my two wonderful children.