Philosophy & Approach

Over The Years, I’ve Built my Philosophy of Marketing From Learning by Both Success and Failure – On The National & International Stage for Both Household Brands & Startups. With a World of Consumer Needs That’s Constantly Changing, These Too Must Be Fluid.

Overarching Idea: A clear and consistent customer-centric focus and creating an accurate perceived value for demand are the routes to achieve sales and profits.

1. Successful Strategic Marketing is built on a customer-centric emotional response philosophy. This requires a data-driven foundation of clearly identifying the right customers for your product(s) and to create the right products for your customers – with brand engagement and loyalty-building at every step of the CRM cycle. Long term success is then learning and steering your strategy from embedded analytics & reporting tools – customized precisely for your business.
2. Achieving company benchmarks depends primarily on the right data that shows the needs and wants of your target markets and delivering on those desired satisfactions uniquely better than competitors do – at the right place and at the right time, both online & offline. This all requires an effective ongoing Marketing Strategy.
3. Marketing and demand-generation works when you learn to look from the outside in and consistently take a “customer first” approach in your integrated strategy.
4. Marketing strategy should deliver value to your customers in a way that maintains or improves both the consumer’s and our society’s well-being. Market Smart™️.