STRATEGIC MARKETING OVERVIEW & PROCESS

STRATEGIC APPROACH & FRESH PERSPECTIVE //

SIMON is a big-picture strategic digital marketing partner, built to deliver measurable results on work made specifically for your business — never from a template.
The approach is straightforward: fresh thinking, aware of every channel your audience actually uses, accountable to return, and engaging enough that people remember it. Built to last, and built to be changed the moment the market moves.
What we enjoy is the problem-solving — and the part that comes after it, when a brand finally sounds like itself, the right people start responding, and the relationship holds.
 

THE SIMON PROCESS & WEB-ACTIVATED

GENERATIVE DEEP DIVE //

Before we ever meet, we look. SIMON reviews everything about your organization that is publicly accessible — external communications, search presence, how you appear to someone encountering you cold, and especially how generative tools tell the story. Where useful, we'll ask for internal materials too, including internal communications, which tell us how the brand is understood by the people who represent it every day.
We are not drawing conclusions at this stage. We are noting the themes worth testing. This is the entry point to the audit, not the audit itself.
 

COLLABORATIVE DISCOVERY //

Then we sit down together — the most important hours of the engagement.
This is an open, two-way review of the state of the business. What is working, what is not, what you have already tried, what you are not willing to change. It shapes not only what we recommend but where we launch it: to whom, why, when, and through which media. We will likely ask for additional information at this stage, which is why we have an NDA.
 

COMMUNICATIONS & BRAND AUDIT //

We come back to you with a comprehensive Brand Audit — an honest reflection of the experience your audiences are actually having with your organization, whether you intended it or not. All backed by AI to make us sound super intelligent.
You will see real examples: the visuals and the messaging, as they appear in every relevant medium, including the pre- and post-sale tactics running inside your CRM. Then we work through four questions together:
Is the current brand and messaging strategy on target — and was it ever intentional, or has it simply accumulated?
Are the right audiences receiving the experience you think you are delivering?
Is anything in place to measure whether it works, and to show how the parts interact as one system?
Do you control your CRM messaging, and does it change depending on where someone sits in the cycle?
Where those answers fall short, the opportunities appear: greater clarity, sharper targeting, and one continuous story told in enough different ways that it becomes impossible to ignore — without ever becoming an irritant. Everything coordinated on purpose. Everything measurable at every touchpoint.
 

INTEGRATED STRATEGIC MARKETING PLAN //

With the full picture of sales and marketing in hand, we build the plan.
It arrives as a deliverable in its own right: a verbal and visual account of what your organization looks and sounds like to its core audiences, drawn from across every channel. An independent, thoroughly researched mirror — and where the data allows, an assessment of what your current efforts are actually worth. This is where the rubber meets the race track.
This is also where we attach mROI — marketing return on investment — to as many of the proposed tactics as can honestly carry it.
 

CREATIVE BRAND STRATEGY //

Now the creative. We take everything learned and present a refreshed creative strategy, shaped by what you told us matters most and by how we believe your brand can connect emotionally with the people you need.
Expect a narrowed set of distinct directions, explored visually and in language: brand identity, mood boards, imagery, and the overarching messaging — tagline, mission, introduction — often with an outline of the website and the advertising, online and in print.
You will leave with several deliberate directions to choose from. Then we refine the one you choose, together, until you are confident enough to put your name on it.
 

DEDICATED FOLLOW-THROUGH & FULL ANALYTICS //

And off we go. SIMON becomes a working part of your ecosystem, executing every element of the plan and reporting on all of it — live analytics, dashboards galore and source-of-truth analysis, so the work is adjusted on the fly and every message gets sharper.